About LHFP
Long Haired Freaky People apply for within
Our Origin Story
LHFP started as a holding company for our food and beverage digital agency, SKUStory. But we kept meeting fascinating founders outside the F&B world — mission-driven people solving interesting problems who needed technical help without the corporate consulting experience.
The name? It's from the Five Man Electrical Band song 'Signs.' An anthem about arbitrary barriers and the people brave enough to challenge them. That's our clients. That's us.
We're based in West Kelowna, BC, where the fishing is good and the wifi is strong.
Why Fly Fishing?
Ask any fly fisherman worth their salt, and they'll tell you: success isn't about expensive gear or secret spots. It's about observation. Patience. Understanding.
You watch the water. Note the insects. See what the fish are actually eating. Then you match the hatch — choosing the right fly for this specific moment in this specific stream.
Digital strategy works the same way. We can't just show up with the same solutions everyone else is peddling. We need to observe your market, understand your customers, see what's actually working. Only then can we tie the perfect solution.
It's harder than throwing buzzwords at the wall. But it works.
What We Stand For
Observation Over Assumption
We watch before we act. Every business has its own stream.
Craft Over Convenience
We'd rather tie the perfect fly than grab something off the shelf.
Partners, Not Vendors
We work with people we'd want to grab a beer (or go fishing) with.
Clear Over Clever
Good code is readable. Good strategy is understandable.
Mission Over Metrics
Revenue matters. Purpose matters more.
About Your Guide
Joey Brennan has been helping businesses navigate digital waters since 2014. What started with sweetening up a sterile commodity brand evolved into a passion for helping mission-driven founders build something real online.
When not debugging code or optimizing email flows, you'll find them actually fly fishing the streams around Kelowna, BC still observing, still learning, still matching the hatch.